SFL Whitening 2025: Choosing Your Champion and Charity Partner

The Smiles for Life Whitening Campaign is one of the most successful, longest-lasting charitable efforts in all of dentistry, run by and through the members of the Crown Council. Each year, our resource partner Ultradent donates whitening materials and our Crown Council members donate their time to professionally whiten smiles with 100% of the proceeds going to benefit children’s charities locally and throughout the world.

Vital parts of running a successful whitening campaign in your practice are choosing a “charity champion” to spearhead your efforts and choosing the right local charity partner. In the above clip, Stuart Anderson shares some information from the SFL Whitening Campaign Hub to help you make these key decisions.

Whether you’ve participated in Smiles for Life Whitening for many years or have yet to sign up for the first time, we highly encourage all our members to look through the resources on the SFL Whitening Campaign Hub in your directory to learn more about this unique and effective opportunity to do good and grow your practice!